f'real — Brand Game
A game development project where I assembled a team of professionals and we created a game from scratch in just three months — extending the f'real brand into a playable mobile experience.
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Project Video
About This Project
This was a game development project where I assembled a team of professionals and we created a game from scratch in just three months. From concept and art direction to engineering and launch, every discipline had to land in sync under a tight timeline — and did.
Assembling teams is what I do best, and this was a project that let me shine: identifying the right specialists, defining clear roles and hand-offs, and keeping the creative, technical, and production tracks moving toward one playable result. The game shipped on iPhone, Android, and tablets, carrying the f'real brand from the blender aisle into an interactive experience.
The case-study video below walks through how the team came together and what we shipped.
Highlights
- Complete game built from scratch in 3 months
- Hand-picked specialist team assembled and led by Crux
- Shipped on iPhone, Android, and tablets
- Brand identity extended into a playable experience
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