We Build Businesses That Run Smarter
Crux Design started in a Soho motion-design studio and has been evolving for twenty years. Today it's the boutique agency of Uros Perisic — creative director, creative technologist, and partner at Deep Vibe — helping Southwest Florida small businesses grow through smart messaging, high-impact marketing, and AI-powered systems that work while you sleep.
Trusted by industry leaders
What We Do
Three capabilities, one connected approach: your website brings the right people in, your marketing turns them into customers, and smart systems keep it all growing without adding to your workload.
Web Design & Development
Fast, beautiful websites built to do a job: bring the right people in and turn them into customers. Design, development, and SEO handled as one system — not three separate projects.
AI Integration & Automation
Practical AI, put to work where it counts — from generative imagery and content to systems that handle the repetitive work quietly in the background, so you can spend your hours on the parts of the business only you can do.
Marketing & Social Media
Smart messaging and scrappy, high-impact marketing that punches above your budget — plus a consistent social presence that builds trust with your community and keeps your pipeline warm.
How We Work
The DASA Framework
We don't lead with a pitch — we lead with a diagnosis. Every engagement follows the same four steps, so you always know where you are and what comes next.
Diagnose
It starts with a conversation and a short audit of how your business actually runs — where time leaks, where leads stall, and where money gets left on the table.
Articulate
We put what we found into plain language: the problems worth solving, what solving them is worth to you, and the order to tackle them in. No jargon, no padding.
Systematize
We design the fix as a system your business can run on — a smarter website, a marketing funnel, an AI-powered workflow — not a one-off patch.
Execute
We build it, implement it, and stay until it works. Then we measure what changed, so you know exactly what you got for your investment.
The Numbers Behind Our Work
Client Satisfaction
Years of Creative Excellence
Fortune 500 Clients
Industries Served
Featured Work
A glimpse into the creative and technical projects we've brought to life.
What Our Clients Say
“Crux transformed our online presence. The directory they built has become the go-to resource for our entire community.”
— Babcock Ranch Business Owner
“They understood our mission from day one. The website drives registrations and donations in a way our old site never could.”
— Edison Sailing Center Board Member
“Working with Uros was like having an in-house creative director. The attention to detail is unmatched.”
— Fortune 500 Marketing Director
Are You Ready to See What's Slowing You Down?
“No pitch deck, no jargon. I'll sit down with you, learn how you actually run your business, and do a small audit of your day-to-day. Then I'll show you — in plain terms — where AI and smarter systems could help you grow, and what that's worth to you.”
— Uros Perisic, Founder & Creative Director
Book a Free Business Audit